Case Studies

One page. Four paths in. Built for Latino families who keep hearing "no" from the big banks.

Santiago's been doing this for 20+ years — $89B closed, 310 families helped in 2025 alone. We shipped the site in three weeks: works in Spanish and English, has a calculator that actually tells you the truth, a 2-step pre-approval, and a document portal so nobody loses paperwork in their email.

A tax website that doesn't make you nervous to click on it.

M&A is a Miami tax office that works mostly with Spanish-speaking clients — people who've been burned by complicated forms and pushy preparers. The site had one job: feel calm and trustworthy from the first scroll. Simple intake, plain language about what the IRS actually wants, and a booking flow that doesn't make you commit to anything before you're ready.

For parents reading websites at 2am, trying to figure out the next step.

Step by Step is a pediatric center in Florida for kids with serious medical needs. Two very different people land on the homepage: a parent looking for help, and a doctor sending a referral. I built the site around that — two clear paths, calm tone, and copy that respects how hard the day already is.

A site for an agency whose audience is sick of agencies.

RDM works with SMB owners in Miami who've already been let down once or twice. So the pitch couldn't sound like everyone else's. I dug into how competitors talked, then built a single-page funnel that's honest, fast, and gets to the point. Brief to live site in three weeks.

A chatbot for engineers who don't have time to dig through 800-page catalogs.

This was for a Fortune 500 industrial portal — the kind of place where you're hunting for one specific part spec and the search bar is letting you down. Designed the whole conversation: how it asks, how it answers, how it handles multiple languages and compliance stuff. And it had to stay visible on desktop, tablet, and phone — no disappearing into a corner.

Two very different buyers, one checkout. Fixed.

This client sells decorative materials to both businesses and regular people, but everyone was getting funneled through the same clunky flow. I tested three versions of the registration overlay with real users, then rebuilt the checkout around what they actually needed. Fewer steps, less guessing, and each type of buyer gets the path that makes sense for them.

Turning a pile of scattered research into something people actually use.

This was an internal platform for a global engineering research community — 50+ trends, hundreds of documents, and nobody could find anything. I designed the trend cards, the filters, and the follow system around two real users: coordinators who just want the big picture, and active researchers who need to drill into specifics fast.

9-section home. 3D walkthrough embed. Bilingual. Built around Florida SB 4-D urgency.

Aleman Minervini has 15+ years and a 100% approval record in Miami-Dade and Broward. Their previous site didn't show any of it. I redesigned the full experience — dark premium aesthetic, photorealistic renders as hero, embedded 3D inspection walkthrough, and a curated 6-project portfolio. Delivered in 4 weeks, bilingual from day one.

Hurricane-ready positioning. Residential + commercial. One site, two audiences, one conversion goal.

In South Florida, metal roofing buyers do real research — panel specs, Florida Approval numbers, contractor track record. I built a site that could win the research phase before the sales call, with clear residential/commercial navigation and product detail pages that include the technical info buyers actually want.