Brand Kit · v1.0

Yuribeth Molina

UX & Product Designer, Lovable Builder, AI / Automation Strategist. Independent practice in Munich, serving clients across US, EU and LATAM.

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Color palette

Paper

#FFFFFF

Background

Ink

#1A1A1A

Foreground / type

Terracotta

#D9542B

Accent / CTAs

Muted

#6B6B6B

Secondary text

Typography

Sora

Uppercase, wide tracking for headings. Sentence case for body.

Display / H1

Design that compounds.

Heading / H2

Outcome-first case studies.

Body

Clean typography, generous whitespace, terracotta accents only where they earn attention.

Caption

Munich · Trilingual · Remote

Voice & tone

Calm, precise, outcome-driven. Senior independent designer, never job-seeker. Trilingual, never code-switching mid sentence. No hype, no em dashes.

Do

  • +Pure white backgrounds.
  • +Real client screenshots.
  • +Outcome-first: Problem, Action, Result.
  • +Terracotta as a single accent.
  • +Sora uppercase for titles.
  • +Figma, Lovable, Claude, Miro, ManyChat.

Don't

  • Stock photos or generic illustrations.
  • Em dashes anywhere in copy.
  • Purple or indigo gradients.
  • Default fonts (Inter, Poppins).
  • Job-seeking or employed-role language.
  • Notion as part of the stack.

Contact

info@yuribethmolinaux.com

yuribethmolinaux.com · /yb · /card

Munich, Germany